10 Best Real Estate CRMs for All Real Estate Agents in 2024

Track, manage, and automate every transaction across your business. If you have any experience with ShowingTime’s app, you already know it is forex crm simple to use, and it will save your brokerage the trouble of having to manage all the showing details. ShowingTime has been doubling down since its acquisition by Zillow Group, growing rapidly in MLS partnerships across the nation. BrokerMetrics is not recruiting software but rather a data provider that allows you to quickly download and analyze agent data from your MLS. You can then use agent production numbers, company comparisons, and contact information in your recruiting efforts. Gain maximum oversight and management across every corner of your business.

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Common features include workflow automation, email and text automation, reporting and analytics, task management and a template library that allows you to create your own custom documents. It can also help you generate and follow up with leads, ensuring you don’t let any potential https://www.xcritical.com/ deals languish. Zoho CRM comes with a streamlined, easy-to-use interface that can help small real-estate businesses start selling in no time.

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Also, Wise Agent includes a suite of tools to help you market your listings and follow up with leads. Time-intensive implementation may be a deal-breaker for some businesses. Some users report that although customer service agents respond fast, they can sometimes be slow to resolve issues. Contactually’s contact management system prompts you to get in touch with people you haven’t spoken with in a while. This way you can reference it in the future to build stronger relationships. Automation tools help you capture more leads, and find out when and where your business is being discussed.

Best for Workflow Customization

It does have an extensive database where you can search for answers to commonly asked questions, but if you need one-to-one support the only way to reach out is by email. If that technical customer support is important to you, you’re likely to find a better match with nearly any one of the other CRM providers on this list. If all those add-ons are adding up to too much, you can contact Wise to get a custom quote on an Enterprise package. This package is generally recommended for teams of 15 people or more, but you should run your own math depending on which add-on features you’re using.

Best all-in-one CRM platform for teams

This platform is very useful to help sales teams manage messages from various applications in just one place. AgentPro has a ton of promotional tools built into the platform that make it easy to expand keep track and manage ongoing conversations with new and existing clients. With kvCORE, you can create fully customizable IDX websites with real-time property alerts for home buyers. The platform’s AI-powered behavioral automation follows up with leads automatically at a time when they’re most likely to respond.

So in order to make an informed decision, take some time here to prioritize which features are a must for your real estate brokerage and which are simply nice to have. Market Leader was once the front-runner in all-in-one solutions, with many of the top-producing agents throughout the country using it to generate and manage real estate leads. Today, with competitors such as kvCORE and BoomTown, Market Leader stands out because it provides similar features for about half the price.

As they expand, managing a growing list of leads and customers manually can become overwhelming, leading companies to miss out on sales opportunities. A CRM offers efficiency and data storage tools that make managing large lead and customer lists easy. All Freshsales packages—including Free—get access to 24-hour customer service five days per week. There is also an extensive knowledge center where you can find answers to common questions and connect with other Freshsales users. If you’re on a budget, you’ll have a hard time beating Freshsales’ pricing—especially at lower tiers. Its customer service is fully available to all users, even those with the Free package, with representatives available five days per week.

Whether you want to track detailed data about market trends or client behavior, you can use a CRM to help you synthesize and analyze the information that matters most. After reading this guide, you should understand that the top real estate CRMs are as different as the individual agents who make up the industry. We’ve evaluated, researched, and compared the top CRMs to help you make the best choice, but our advice is to try, try, and try again!

• Property Home Base are buyers’ advocates that support buyers to locate, negotiate and purchase property in Melbourne and rural Victoria.
• It also includes the most important tools for real estate agents, like contact organization, task reminders, email marketing, transaction management, lead generation, and a power dialer.
• With AI, reporting and analytics tools, and excellent automation capabilities, this tool will save you time and help you make better, data-driven decisions.
• Its dedicated apps for various financial tasks, such as Invoices and Estimates, align well with the specialized needs of financial advisors.
• If you’re satisfied with their offerings, you hop on a demo and complete the onboarding.
• The offers that appear on the website are from software companies from which CRM.org receives compensation.

LionDesk is another top CRM for real estate because it was specifically designed for realtors. It offers a fully customizable dashboard that helps you decide what you want to see in your CRM. It also includes the most important tools for real estate agents, like contact organization, task reminders, email marketing, transaction management, lead generation, and a power dialer.

Some tools, like Qobrix, can go a step further and match leads to properties that suit them. If you’re new to using a CRM and are looking for a low-risk way to test one out, many of these software have free trials or basic levels. However, most businesses find that a CRM pays for itself with value added and time saved.

LionDesk CRM costs $39 per month, making it a relatively affordable package for everything it includes. You will have to pay an extra $2 per month to gain access to texting capabilities, and there are a few other add-ons that could increase your bill. A single-line dialer is $99 per month, a multi-line dialer is $149 per month, and if you want to create landing pages, that’s another $29 per month.

Owned by NAR, SentriLock integrates seamlessly with your MLS to manage property access and showings. You can use the app to adjust lock codes, access safety features, and ensure the lockbox stays on the property—locked and secured. Recruiting top producers is always a smart move, but there’s also something to be said for bringing brand-new agents under your wing. While ZipRecruiter doesn’t have production data, its app does make it easy to recruit agents and hire staff for your team.

Follow Up Boss gives you built-in email marketing capabilities, workflow automations, pipeline customization and reporting all under one roof. It doesn’t natively have e-sign capabilities, but there are ways to use other services such as Zapier to link your Docusign account with Follow Up Boss. You also won’t be able to use Follow Up Boss to build landing pages.

A CRM is essentially about managing contacts, and your interactions with them. You want a CRM that helps you track your leads effectively, and make sure no prospective customer falls through the cracks. Note that Close also offers a comprehensive solution for creating multi-channel sales workflows.

While this built-for-agents platform does a lot of what you’ll need, it does not come with e-sign capabilities natively. HubSpot is an easy-to-use CRM system that comes with the features you’ll need as a real estate agent—especially if you’re on a paid plan. The system can get buggy at times, though, and while the features you’ll need are there, it’s not a platform that’s built specifically for real estate agents. Wise Agent makes the list because it’s a CRM with great features at an affordable price. You can set up drip campaigns, put together customized landing pages, and access a team-friendly calendar, plus there’s a built-in transaction management system. With their easy-to-use app, agents can quickly and easily create business cards, brochures, postcards, social media posts and more.